Design Portfolio - Dascălu Florin, Senior Graphic Designer specializing in Email Marketing & UI/UX

Craft & Context

Work Made Visual

Every project came with its own limits - a file size, a rendering quirk, a brand with a voice too specific to guess at - and its own problem worth solving. Whatever the constraint, it still had to work once it reached the audience.

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UAV & Commercial Campaigns

UAV & Commercial Campaigns

  • Email & Digital Campaigns
  • Drone Tech

The commercial drone sector requires a specific kind of discipline: you're selling $10,000 equipment to people who actually read the specs. The same client roster swings between high-urgency retail campaigns and technical product launches - different tone, same job: land fast, make the reader want to buy. Read more...

Email Marketing Agency UI Design

Email Marketing Agency UI Design

  • UI Design
  • Marketing Agency

Blog posts, pillar pages, and case studies for an email marketing and CRM agency - built to survive genuinely dense material without losing the reader halfway down the page. Read more...

Commercial MMS Design

Commercial MMS Design

  • MMS Design
  • Retail & Lifestyle
  • Snapshot

A hard 600KB file size limit, and an image that lands directly on someone's personal device. It earns its place in the first second or it gets deleted, so the design has to do all the work. Read more...

Immersive Event Campaigns

Immersive Event Campaigns

  • Email & Digital Campaigns
  • Live Events

Selling a physical experience through a digital screen comes down to layout, depth, and visual storytelling - the tools that put someone inside a feeling before they've even scrolled. Read more...

DTC Home & Lifestyle E-commerce Campaigns

DTC Home & Lifestyle E-commerce Campaigns

  • Email & Digital Campaigns
  • Retail & Lifestyle

Several brands, each with a different buyer and a different urgency - one job underneath all of them: adapt without losing the brand underneath. Read more...

Field-Ready Campaigns

Field-Ready Campaigns

  • Email & Digital Campaigns
  • Outdoor Gear

Two brands whose products get used hard - outdoor gear and protective cases, built to take a beating. The design had to match that: clear hierarchy, one job per email, nothing decorative that wouldn't survive contact. Read more...

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