Dascălu Florin - Senior Graphic Designer & Design Lead
Dascălu Florin
Senior Graphic Designer & Design Lead — stubborn about the details.
I started in print. Not a romantic origin story - it was a part-time job alongside university, printing large-format work at a production house.
It trained my eye to catch what would cost money later, to take care of the small details - bleed, resolution, color profiles - and it stuck with me.
From there: junior designer at CodeCrew, promoted to senior in under a year, then three years as Co-Manager of the Design Department. The progression came from showing up, doing the work consistently, and taking on more than the role strictly asked for.
Those three years changed how I think about design: it's not just your own files anymore, you're responsible for everyone else's too. That's when you start caring about the standards and the handoffs, the stuff that keeps quality consistent even when a lot of work is moving at once.
Working in email taught me that shortcuts always show, even when most people never notice where. Five years of it, across CRM, MMS, UI, and motion, for clients that ranged from event organizers to trading platforms. Now I want to grow in two directions: deeper into the craft I already have, and outward into branding and type, little by little.
Part of that is SEMIREGULAR STUDIO,a creative studio currently in early development, where I test, play, and experiment outside of the day job: new technologies, motion, type, lettering, and whatever else I'm curious about. It's the slower, more personal counterpart to five years of high-volume agency work.
Experience & Education
Toolkit
Files are structured, named properly, and built for a smooth handoff. The rest is just picking the right tool for the job.
Design & Production
Whatever the job needs - production work, vector illustration, motion, laying things out, getting a file ready for print.
- Photoshop
- Illustrator
- After Effects
- Figma
- InDesign
- PenPot
Type Tools
For the SEMIREGULAR side of things - drawing, spacing, getting into the details of how a typeface actually holds together. Newer territory, still finding my way around it.
- FontLab
- OTMaster
Version Control
Because FINAL_v2_FINAL.psd is not a version history.
- Git
- GitHub
What the People Say
After Hours
Outside of client work, I like making things for myself - whatever scratches a curiosity or fixes a need I keep running into. Sometimes it's creating for the sake of creating. Sometimes it's just a better system for keeping track of things.
A few of those needs turned into tools I still use. Each started as a problem I had and couldn't find a good fix for:
opentype.systems, a directory of OpenType features in real design work: where they appear, which typefaces carry them, and who made them.
TokenDesigner is a tool for creating and managing design tokens, with a graph of how primitives, semantics, and components relate.
Base Foundry - a project tracker for typefaces in progress: glyphs, character sets, and everything else that piles up along the way.
The blog is where I write about design, type, web, and adjacent things. Sometimes notes from current projects, sometimes longer takes on whatever I'm thinking through.
Even outside work, I manage a second brain in Obsidian, keep a visual research library in Eagle.cool, and read and annotate design books in Zotero, and when I swap one screen for another, you'll find me fine-tuning loadouts to survive the Steel Path in Warframe.
What can I say? I like things organized, efficient, and slightly over-engineered.