I'm Dascălu Florin. Senior Graphic Designer & Design Lead
Five years in, and professionally opinionated about spacing, layout, and the most underrated skill in design: knowing when to take a step back, breathe, and bleed a little white space into it. I've spent most of those years designing for a genuinely strange, but interesting mix of clients - drone tech, furniture, trading and finance, tech startups, and more. The kind of variety that leaves you well-set for anything.
I specialize in visual design and digital communication. Specifically: taking dense, technical content and giving it a structure that holds up in the real world and actually lands - not just one that looks finished in the design file*.
I'm also building SEMIREGULAR STUDIO, a creative studio, still in its infancy. It's where I get to test, play, and experiment outside of the day job, learn new technologies, dig into motion, type, lettering, and whatever else I'm curious about.
†Curiosity is an occupational hazard. The tangents are usually where the interesting stuff lives.
Rigorous layouts with enough visual character to keep things interesting - built to survive strict technical constraints.
Selling a physical experience through a digital screen comes down to layout, depth, and visual storytelling - the tools that put someone inside a feeling before they've even scrolled. Read more...
Blog posts, pillar pages, and case studies for an email marketing and CRM agency - built to survive genuinely dense material without losing the reader halfway down the page. Read more...
Rough placements, discarded directions, blending modes that don't survive export - and the dark mode and deliverability checks that reshape the file before it ships. Read more...
A hard 600KB file size limit, and an image that lands directly on someone's personal device. It earns its place in the first second or it gets deleted, so the design has to do all the work. Read more...
The commercial drone sector requires a specific kind of discipline: you're selling $10,000 equipment to people who actually read the specs. The same client roster swings between high-urgency retail campaigns and technical product launches - different tone, same job: land fast, make the reader want to buy. Read more...
Over five years, I've worked at both ends of the design spectrum: upholding the kind of standards and frameworks that keep high-volume output consistent, and spending way too long on a single letterform at 2AM, chasing an idea that wouldn't let go. That contrast taught me two things: how to build something that holds up at scale, and how to still sweat the details nobody's checking.
The work starts with a brief and deep research into the industry, the product, who's actually reading. Then I explore and test directions against what the brand already carries and the standard the work has to meet, before committing to one.
What the brand allows, what a platform can actually build, what's already been decided upstream - all of it shapes the work, and knowing where those edges are is as important as the visual itself.
The agency side gave me the discipline - tight workflows, design QA, and the experience of keeping creative quality consistent across a full client roster.
SEMIREGULAR STUDIO is where my curiosity gets to run free, however long it takes to get right.
Years of Professional Experience
Years of Design Management
Flexible grids and visual frameworks that organize complexity - content that's easy to scan and hard to break, regardless of where it ends up.
Visual hierarchy through considered pairing, thoughtful treatment, and a probably unhealthy familiarity with OpenType features.
Dense brief in, clear visual out. Complex specs, data, abstract ideas — turned into something a person can use without reading it twice.
Feedback loops, design QA, output standards, onboarding designers to existing client guidelines. The part of the job most designers don't talk about. Three years of it, and it made everything else sharper.
