01 – [Re]Research
Who you are?
What is your goal?
Would a new design help you?
In this phase of the project, informations about the client needs to be gattered.
You need to understand who he is, what his problem is, how you solution may help him and why does he need you?
If we are talking about a banner, where it is going to be placed and in what scope?
After all those informations are gattered, review them. Is there anything you missed? Are there still unanswered questions?
03 — Sketching
What are we looking for?
Get your pencil and paper and think about the “big bad” problem and the “heroic” solution.
Sketching on paper is so much more flexible and gives you free hand to experiment and try out different things.
Fill out as many papers as you want with different designs and ideas. Among them may be the one you and you client are looking for.
A piece of advice: never trust the first idea!
05 — Implementation
One last correction
Open the design software and start creating.
Now it’s time for the specific colors, exact wordings, phrases, taglines or keywords selected by the client to make their appearance.
Piece of advice: create more variations of the soon to be final design